Photo guide

Seller help

Photo guide

Seven simple rules for photos that sell. Each one with a side-by-side so you can see the difference for yourself.

  1. 01

    Lighting

    Shoot near a window in natural daylight. Indoor lights make colours look off and buyers can't tell what they're really getting.

    Flat lay in natural window light
    Do: Flat lay in natural window light
    Same item under yellow indoor light
    Avoid: Same item under yellow indoor light or harsh flash

  2. 02

    No faces

    Keep kids' faces out of your photos. Flat lay is the easiest way and it looks great too.

    Flat lay of a child garment with no model
    Do: Flat lay, no model at all
    On-model photo with child's face visible
    Avoid: On-model photo with child's face visible

  3. 03

    Cover shot

    A clean flat lay makes your item the star. Skip the messy background, it's the first thing buyers see.

    Clean flat lay on a neutral surface, item centred and smoothed out
    Do: Clean flat lay on neutral surface, item centred and smoothed out
    Item crumpled on a messy bed with toys and laundry in frame
    Avoid: Item crumpled on messy bed or couch, toys/laundry in frame

  4. 04

    Tags & labels

    Snap a close-up of the tag so buyers can check the brand and size. Makes your listing feel trustworthy.

    Sharp close-up of a tag with brand and size clearly readable
    Do: Sharp close-up, brand and size clearly readable
    Blurry tag shot from too far away to read
    Avoid: Blurry tag, or shot from too far to read

  5. 05

    Detail shots

    Show off the nice bits. Buttons, prints, stitching. Close-ups help buyers fall in love with the piece.

    Sharp close-up of buttons and embroidery on a child garment
    Do: Sharp close-up of a nice feature (buttons, embroidery, print)
    Detail feature shot from too far away
    Avoid: Feature shot from too far, you can't see the detail

  6. 06

    Show the flaws

    Got a stain, pill, or loose thread? Show it clearly. Honest listings build trust and get better reviews.

    Close-up of a flaw, clearly visible and well-lit
    Do: Close-up of the flaw, clearly visible and well-lit
    Wide shot of a garment where the flaw is hidden
    Avoid: Wide shot of the garment where the flaw is hidden

  7. 07

    Multi-item listings

    Selling a few things together? Lay them out flat so every piece is visible. No mystery piles.

    Three pyjama sets laid out flat, all visible and evenly spaced
    Do: Items laid out flat, all visible, evenly spaced
    Same items bunched in a pile or stuffed in a bag
    Avoid: Items bunched in a pile or stuffed in a bag

Ready to list?

Open the upload step and try the rules on your next listing.

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