Introduction

Lhoop("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our marketplace platform at https://lhoop.com.au.

By using Lhoop, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Personal Information You Provide

When you create an account or use our services, we collect:

• Account Information: Name, email address, username, location, and profile picture
• Listing Information: Product descriptions, photos, pricing, and shipping details for items you sell
• Transaction Information: Purchase history, payment information (processed securely by Stripe), and shipping addresses
• Communications: Messages exchanged with other members through our platform

Automatically Collected Information

When you use Lhoop, we automatically collect:

• Usage Data: Pages viewed, features used, time spent on the platform, and navigation patterns
• Device Information: IP address, browser type, operating system, and device identifiers
• Location Data: Approximate location based on IP address (not precise GPS coordinates)

Analytics and Tracking Technologies

Google Analytics

We use Google Analytics to understand how visitors interact with our website. Google Analytics uses cookies and similar technologies to collect information about your use of our platform, including:

• Pages visited and time spent on each page
• How you arrived at our site (referral source)
• Your device type, browser, and screen resolution
• General geographic location (country/city level)

This data is aggregated and anonymized. Google Analytics helps us improve our platform, understand user preferences, and optimize the user experience. For more information about how Google collects and processes data, please visit the Google Privacy Policy.

Microsoft Clarity

We partner with Microsoft Clarity to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products and services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products and services and online activity.

Additionally, we use this information for site optimization, fraud and security purposes. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Cookies

We use cookies and similar tracking technologies to maintain your session, remember your preferences, and analyze site usage. You can control cookies through your browser settings, but disabling cookies may limit your ability to use certain features of our platform.

How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our marketplace services
• Process transactions and send transaction notifications
• Facilitate communication between buyers and sellers
• Detect, prevent, and address fraud, security issues, and technical problems
• Respond to customer support requests
• Send important notices about changes to our terms, policies, or services
• Analyze usage patterns to improve user experience and platform features
• Generate AI-assisted listing descriptions (when you use this feature)

Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

• With Other Users: Your public profile information, listings, and messages are visible to other platform members
• Service Providers: We share data with trusted third parties who help us operate our platform (e.g., Stripe for payments, Azure for hosting, Microsoft Clarity and Google Analytics for analytics)
• Legal Requirements: We may disclose information if required by law or in response to valid legal requests
• Business Transfers: In the event of a merger, acquisition, or sale of assets, user information may be transferred

Data Security

We implement industry-standard security measures to protect your personal information, including:

• Encrypted data transmission (HTTPS/TLS)
• Secure authentication systems
• Regular security audits and monitoring
• Access controls and staff training on data protection

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Your Rights and Choices

You have the right to:

• Access: Request a copy of the personal information we hold about you
• Correction: Update or correct inaccurate information in your account settings
• Deletion: Request deletion of your account and associated data (subject to legal retention requirements)
• Opt-Out: Disable analytics cookies through your browser settings or opt-out of marketing communications
• Data Portability: Request your data in a structured, machine-readable format

To exercise these rights, contact us.

Children's Privacy

Lhoop is intended for use by adults (18 years or older). We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete that information.

Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this Privacy Policy. When you close your account, we will delete or anonymize your data within 90 days, except where we are required to retain it for legal, regulatory, or fraud prevention purposes.

International Data Transfers

Your information may be transferred to and processed in countries other than Australia, including the United States (where our cloud infrastructure is hosted). We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. Your continued use of Lhoop after changes are posted constitutes acceptance of the updated policy.

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Australian Privacy Principles

Lhoop is committed to complying with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth). This Privacy Policy outlines how we handle your personal information in accordance with these principles.